Hispanic grocery store chain in Chattanooga working to fill vaccine information gap

CHATTANOOGA, Tenn. — In Tennessee, those of us who primarily speak English have access to information about the pandemic and the COVID-19 vaccine, but what about those who aren’t native speakers?

With the shift to Phase 1c on March 8th, more than a million Tennesseans will become eligible for the vaccine, but despite efforts to inform Hispanic members of our community, many are still being left in the dark.

In Hamilton County, out of the 87,000 doses of COVID-19 vaccine distributed so far, only two percent went to the Hispanic community. But the start of Phase 1c could help change those numbers.

“The interest is there, because they are they know, that mothers, fathers, aunts, uncles, do have disproportionate health disparities, such as diabetes, kidney disease, hypertension, retention, etc.,” said Paulo Hutson with Cempa Community Care.

Underlying health conditions will now qualify more members of the Hispanic community for vaccines in Hamilton County. But despite qualifying Monday, many in the community tell us they don’t have the information they need to get vaccinated.

Organizations like Cempa Community Care has worked to bring information to the Hispanic community since the start of the pandemic. They say they are now working with community partners to bring the community information on vaccines.

Read more here!

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Robert Morris

Robert Morris serves as Chief of Staff to the CEO at Cempa Community Care, where he drives organizational alignment, strategic execution, and a mission-driven culture. Since joining Cempa as a Senior Strategic Advisor in June 2025, he has played a pivotal role in shaping the organization’s future-ready structure, advancing leadership development, and guiding operational transformation. 

Robert brings more than 25 years of leadership experience across healthcare, aerospace and defense, utilities, and nonprofit sectors. His career includes senior roles at the Tennessee Valley Authority, where he served as Senior Strategic Advisor, Director of Communications Operations, and Senior Manager of Nuclear Materials, as well as Vice President of Program Management & Supply Chain at AAR Corporation. Throughout his career, he has built a reputation for translating strategy into execution, leading large-scale transformations, and fostering inclusive, high-performing cultures. 

Deeply committed to service, Robert has dedicated his leadership beyond the workplace. He served as Chair of Cempa’s Board of Directors from 2019 to 2025, and has held leadership positions with the American Red Cross, Thrive Alabama, and the City of Huntsville’s Human Relations Commission. He is also a graduate of Leadership Chattanooga and currently serves as President-Elect of the Leadership Chattanooga Alumni Association. 

Morris earned an Executive Bachelor of Business degree from Faulkner University and has completed executive leadership programs with the Tennessee Valley Authority and the Chattanooga Chamber of Commerce. 

Guided by his personal whyto approach each day with empathy, curiosity, and purpose, cultivating a culture where genuine belonging fuels excellence and empowers everyone to thrive—Robert lives out the Cempa values as a compass for every decision, action, and interaction. Compassion means meeting people with empathy, seeing them fully as they are. Empowerment provides patients and staff with the tools to thrive and grow. Excellence pushes the organization to raise the bar every day. Integrity calls leaders to do the right thing, even when it is difficult. Unity reminds everyone that Cempa is strongest when it stands together. These values are not slogans—they are lived commitments to the community and to every person Robert encounters.