Dr. Shannon Burger Inspires Graduates to Find Their “Why” and Build a Legacy in Commencement Address at Tennessee Wesleyan University

Our very own Dr. Shannon Burger recently returned to her alma mater, Tennessee Wesleyan University, in Athens, Tennessee, to deliver the commencement address to the Class of 2025 summer graduates.

A 2005 TWU graduate with a bachelor’s degree in finance, Dr. Burger has since become a licensed Certified Public Accountant, earned an MBA from Lincoln Memorial University in Harrogate, Tennessee, and a doctorate in healthcare administration from The University of Alabama at Birmingham.

“Being asked to give a commencement speech to my fellow graduates at TWU was an incredible honor,” said Dr. Burger. “Graduation is such an important milestone for many, and being able to share a few words of advice with those graduates while celebrating their accomplishments is something I’ll always remember. I am very grateful to TWU’s President, Dr. Tyler Forrest, for giving me that opportunity.”

Drawing from her own journey since graduating from TWU, Dr. Burger reflected on her deep family connection to the university, noting that her mother, father, aunt, and grandfather also walked the same campus paths. 

Central to her message was a challenge to graduates to discover and protect their “why”—the personal mission that fuels meaningful work and enduring impact.

“My ‘why’ is to be a fearless innovator, empowering others to challenge the status quo, ignite bold solutions, and make the impossible possible,” she shared. “Life will test your why, but if you hold true, you won’t just create a career, you’ll create a legacy.”

Dr. Burger outlined three lessons she credits with shaping her career:

1. Let your work serve something greater than yourself. “Be the person who notices what others overlook. The quiet advocacy, the unrecognized effort, the extra mile when no one is watching, those are the moments that build a legacy.”

2. Be bold, especially when it’s uncomfortable. “Growth doesn’t live in comfort. The discomfort of courage is worth more than the ease of regret.”

3. Be brief, be bright, and be seated. “It’s not about saying less, it’s about saying what matters, lighting the path for others, and then making space for them to step forward, because real influence isn’t about filling space, it’s about adding value.”

Closing her remarks, Dr. Burger encouraged the graduates to look beyond titles and résumés toward lasting contribution.

“Find your ‘why.’ Live with conviction. Lead with purpose. When the road feels uncertain, and trust me, it will, remember that making the impossible possible isn’t magic. Take the risks that matter, build bridges that last, and write a story worth telling long after you’re gone — that’s how you build a legacy.”

Watch Dr. Burger’s full commencement address here, beginning at the 15-minute mark.

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Robert Morris

Robert Morris serves as Chief of Staff to the CEO at Cempa Community Care, where he drives organizational alignment, strategic execution, and a mission-driven culture. Since joining Cempa as a Senior Strategic Advisor in June 2025, he has played a pivotal role in shaping the organization’s future-ready structure, advancing leadership development, and guiding operational transformation. 

Robert brings more than 25 years of leadership experience across healthcare, aerospace and defense, utilities, and nonprofit sectors. His career includes senior roles at the Tennessee Valley Authority, where he served as Senior Strategic Advisor, Director of Communications Operations, and Senior Manager of Nuclear Materials, as well as Vice President of Program Management & Supply Chain at AAR Corporation. Throughout his career, he has built a reputation for translating strategy into execution, leading large-scale transformations, and fostering inclusive, high-performing cultures. 

Deeply committed to service, Robert has dedicated his leadership beyond the workplace. He served as Chair of Cempa’s Board of Directors from 2019 to 2025, and has held leadership positions with the American Red Cross, Thrive Alabama, and the City of Huntsville’s Human Relations Commission. He is also a graduate of Leadership Chattanooga and currently serves as President-Elect of the Leadership Chattanooga Alumni Association. 

Morris earned an Executive Bachelor of Business degree from Faulkner University and has completed executive leadership programs with the Tennessee Valley Authority and the Chattanooga Chamber of Commerce. 

Guided by his personal whyto approach each day with empathy, curiosity, and purpose, cultivating a culture where genuine belonging fuels excellence and empowers everyone to thrive—Robert lives out the Cempa values as a compass for every decision, action, and interaction. Compassion means meeting people with empathy, seeing them fully as they are. Empowerment provides patients and staff with the tools to thrive and grow. Excellence pushes the organization to raise the bar every day. Integrity calls leaders to do the right thing, even when it is difficult. Unity reminds everyone that Cempa is strongest when it stands together. These values are not slogans—they are lived commitments to the community and to every person Robert encounters.