Hamilton County adding Spanish webpage to increase vaccine messaging in Latinx community

HAMILTON COUNTY, Tenn. — (NOTA DEL EDITOR: El Departamento de Salud del Condado de Hamilton tienen recursos en español sobre COVID-19. Ver más abajo.)

Data from local and state health departments show major disparities in vaccinations based on race and ethnicity.

This comes as Tennessee’s Department of Health has partnered with pharmacies across the state – including Clinica Medicos in Chattanooga – to add opportunities in underserved communities.

We’re told Clinica Medicos began giving out doses of the vaccine Monday as part of a limited, 100-dose shipment sent to them from the state.

For privacy reasons, we weren’t allowed to film it, but we did dig deeper into why the Latinx community accounts for just two percent of the 26,000 people who’ve received at least shot in Hamilton County. That’s according to the Health Department’s latest dashboard.

Outreach coordinators call this issue a mix of two things: A lack of awareness and trust.

“At a national level, only 30 percent of Latinx individuals know what’s in the vaccine, or how it was developed,” said Paulo Hutson Solórzano, Latinx Outreach Consultant for Cempa Community Care. “There’s a lot of challenges. I mean, it’s already hard to understand in English who’s eligible.”

To be fair, the U.S. Census Bureau shows the Hispanic community makes up just six percent of Hamilton County’s population.

But long-time locals, like Neighborhood Grocery owner Carlos Taveras, tell us there’s more to it than that.

“I hear from a lot of people that they’re not going to get a shot because they’re afraid something’s going to go bad,” Taveras said.

Meanwhile, Cempa says the key is sending a consistent message on the ground level – on what’s available, and that there’s nothing to fear.

“Debunking a lot of the myths that have arisen, such as the vaccine causes infertility or there’s a tracker in it,” Solorzano said.

The Health Department already has created registration posters in both English and Spanish.

But we asked them – what else can be done?

A spokesperson tells us a new Spanish webpage for vaccines is in progress, and they’re working on outreach efforts partnering with pastors from Spanish speaking churches to get the essential information out.

Solorzano mentioned a similar tactic.

“We have houses of faith and worship, school systems, and community leaders that really have that trust already,” he said.

The Hamilton County Health Department also says it has a bilingual hotline staff (423-209-8383) and an appointment call center in Spanish (423-209-5384).

Learn more here.

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Robert Morris

Robert Morris serves as Chief of Staff to the CEO at Cempa Community Care, where he drives organizational alignment, strategic execution, and a mission-driven culture. Since joining Cempa as a Senior Strategic Advisor in June 2025, he has played a pivotal role in shaping the organization’s future-ready structure, advancing leadership development, and guiding operational transformation. 

Robert brings more than 25 years of leadership experience across healthcare, aerospace and defense, utilities, and nonprofit sectors. His career includes senior roles at the Tennessee Valley Authority, where he served as Senior Strategic Advisor, Director of Communications Operations, and Senior Manager of Nuclear Materials, as well as Vice President of Program Management & Supply Chain at AAR Corporation. Throughout his career, he has built a reputation for translating strategy into execution, leading large-scale transformations, and fostering inclusive, high-performing cultures. 

Deeply committed to service, Robert has dedicated his leadership beyond the workplace. He served as Chair of Cempa’s Board of Directors from 2019 to 2025, and has held leadership positions with the American Red Cross, Thrive Alabama, and the City of Huntsville’s Human Relations Commission. He is also a graduate of Leadership Chattanooga and currently serves as President-Elect of the Leadership Chattanooga Alumni Association. 

Morris earned an Executive Bachelor of Business degree from Faulkner University and has completed executive leadership programs with the Tennessee Valley Authority and the Chattanooga Chamber of Commerce. 

Guided by his personal whyto approach each day with empathy, curiosity, and purpose, cultivating a culture where genuine belonging fuels excellence and empowers everyone to thrive—Robert lives out the Cempa values as a compass for every decision, action, and interaction. Compassion means meeting people with empathy, seeing them fully as they are. Empowerment provides patients and staff with the tools to thrive and grow. Excellence pushes the organization to raise the bar every day. Integrity calls leaders to do the right thing, even when it is difficult. Unity reminds everyone that Cempa is strongest when it stands together. These values are not slogans—they are lived commitments to the community and to every person Robert encounters.