Cempa Community Care Welcomes Alma Estrada to Board of Directors

Estrada brings more than 20 years of banking and financial experience, further diversifying the organization’s esteemed board roster.

Cempa Community Care announced today the appointment of Alma Estrada, VP, Financial Sales Manager at First Citizens Bank, to its board of directors. With more than 20 years of experience in the banking and financial industries, Estrada brings a valuable skill set to the organization’s talent pool. 

Estrada also has a great deal of experience in community advocacy. She is a current ambassador for the Chattanooga Area Chamber of Commerce and previously served as an ambassador for the Catoosa County Chamber of Commerce, as well as on the LIFT Youth Center board of directors. Estrada is also a 2020 graduate of Leadership Catoosa.

“I am honored to join the Cempa board, and I am thankful that my employer supports me in giving back to my community through volunteering, mentoring, and fundraising,” Estrada said. “Cempa makes such a significant and valuable impact on our community, and I look forward to helping the organization reach more of our friends and neighbors across the Chattanooga area.”

Led by Board Chairman, Robert Morris, Cempa Community Care’s board of directors participates in the development of policy and major decision-making to ensure the organization has the resources that it needs to fulfill its mission.

“Our board of directors is comprised of some of Chattanooga’s most impressive business leaders,” said Shannon Burger, CEO at Cempa. “But perhaps even more importantly, they’re some of our most passionate community advocates. Alma certainly embodies both of those characteristics, and we are thrilled to welcome her to our board.”

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Robert Morris

Robert Morris serves as Chief of Staff to the CEO at Cempa Community Care, where he drives organizational alignment, strategic execution, and a mission-driven culture. Since joining Cempa as a Senior Strategic Advisor in June 2025, he has played a pivotal role in shaping the organization’s future-ready structure, advancing leadership development, and guiding operational transformation. 

Robert brings more than 25 years of leadership experience across healthcare, aerospace and defense, utilities, and nonprofit sectors. His career includes senior roles at the Tennessee Valley Authority, where he served as Senior Strategic Advisor, Director of Communications Operations, and Senior Manager of Nuclear Materials, as well as Vice President of Program Management & Supply Chain at AAR Corporation. Throughout his career, he has built a reputation for translating strategy into execution, leading large-scale transformations, and fostering inclusive, high-performing cultures. 

Deeply committed to service, Robert has dedicated his leadership beyond the workplace. He served as Chair of Cempa’s Board of Directors from 2019 to 2025, and has held leadership positions with the American Red Cross, Thrive Alabama, and the City of Huntsville’s Human Relations Commission. He is also a graduate of Leadership Chattanooga and currently serves as President-Elect of the Leadership Chattanooga Alumni Association. 

Morris earned an Executive Bachelor of Business degree from Faulkner University and has completed executive leadership programs with the Tennessee Valley Authority and the Chattanooga Chamber of Commerce. 

Guided by his personal whyto approach each day with empathy, curiosity, and purpose, cultivating a culture where genuine belonging fuels excellence and empowers everyone to thrive—Robert lives out the Cempa values as a compass for every decision, action, and interaction. Compassion means meeting people with empathy, seeing them fully as they are. Empowerment provides patients and staff with the tools to thrive and grow. Excellence pushes the organization to raise the bar every day. Integrity calls leaders to do the right thing, even when it is difficult. Unity reminds everyone that Cempa is strongest when it stands together. These values are not slogans—they are lived commitments to the community and to every person Robert encounters.